Bringing real-time clarity to a leading outdoor advertising brand

Setting the context

As a fast-growing media and communications company, Times ooh (out-of-home) relies on timely, accurate performance data to guide leadership decisions. For the senior leadership team, including the CEO, CFO, CSO, COO, and revenue visibility across properties, agencies, clients, and verticals was critical. However, much of this insight depended on manual MIS processes, leaving room for delays and reporting errors. Timesooh needed a more reliable, automated way to see the business clearly and act with confidence. Saguna Consulting partnered with Timesooh to design and build a set of custom Tableau dashboards tailored specifically for senior leadership consumption.

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Why this mattered

Revenue reporting isn’t just about numbers- it directly shapes strategy, forecasting, and accountability. Manual processes were introducing inconsistencies and errors, leading to incorrect revenue views and slower decision-making. For leadership teams operating at scale, even small reporting gaps can have outsized impact. Timesooh needed a single source of truth that leadership could trust, in real time.

The constraint

These dashboards were built exclusively for senior leadership. That meant the data had to be:

• Fully sanitized
  
  
• Structured for clarity, not complexity
  
  
• Immediately consumable without interpretation or explanation
  
  

Accuracy, security, and usability were non-negotiable.

Our delivery

Saguna Consulting worked closely with stakeholders to understand how leadership actually reviews performance, not just what data exists but how decisions are made.

We designed and implemented custom Tableau dashboards that provided:

• Property-, agency-, client-, and vertical-level views
  
  
• Client category segmentation
  
  
• Year-on-year performance comparisons
  
  
• Real-time data visibility for leadership
  
  

The focus was not just automation, but making insights instantly usable.‍

Looking ahead

The dashboards have become a core part of Timesooh’s leadership rhythm, supporting monthly MORs and ongoing performance reviews. With a reliable data foundation in place, the platform continues to support leadership as the business scales, without adding operational overhead.

"Saguna did a great job, and the team was extremely supportive. That’s why we continue to engage with them across multiple fronts." _{Gaurav Awasthi, Head IT operations | Times OOH}